Designing Your AI Strategy

A systematic approach to harnessing the power of AI

 At the heart of our advisory services lies the creation of a tailored AI strategy for your organization.

Through a series of collaborative workshops, we help you articulate an AI vision that aligns with your specific goals, environment, and organizational history. Together, we then break down this vision into actionable use cases and start shifting both the technological operating model and organizational culture towards the AI-driven future – while maintaining a critical perspective on risk management and the ongoing re-evaluation of your journey.

Our 8-step approach ensures that your AI strategy is not just a theoretical exercise, but a practical plan for long-term success.


8 Steps to Designing Your AI Strategy

 

 

1. Vision

Purpose: Define the organization's AI ambition and chart the course for its strategic development.

The creation of an overarching AI vision is the essential first step in the design of an AI Strategy. The vision clarifies expectations and goals; an understanding of whether AI will be applied to enhance existing operational processes, or as a transformative force to shift the business towards AI. It also includes targets, initiates leadership buy-in, and clarifies timeline expectations. A clear vision ensures alignment across the organization and serves as a blueprint for the rest of the Strategy.



2. Environmental Analysis

Purpose: Assess the internal and external factors that influence AI adoption.

 

Conduct a comprehensive review of the organization’s current capabilities, ongoing technology developments, and internal expectations. Analyze external factors such as relevant technology trends, societal developments, and competitor actions. This grounds the AI strategy in a realistic understanding of both internal readiness and external opportunities or threats.


3. Use Cases / Value Creation

Purpose: Identify high-impact opportunities and define success metrics.

Set clear ambitions for what the organization hopes to achieve with AI and use a target analysis to identify the areas of greatest potential value creation. Ideate use cases that align with the organization’s goals and determine the development approach for each; build own tools vs. buy plug-and-play solutions, depending on the criticality of the use case and its expected value. In parallel, define success measures to evaluate the realistic impact of use cases along the development funnel.



4. Pilot Projects

Purpose: Test and refine selected AI initiatives on a small scale before full implementation.

 

Prioritize potential pilot projects based on feasibility, time to readiness, and expected impact. Pilot projects allow organizations to test assumptions, validate the development process, refine approaches before scaling, and generate cultural momentum through demonstrable quick wins.


5. Data & Technical Operating Model

Purpose: Establish the infrastructure and capabilities to support AI initiatives.

Create a robust technical foundation for long-term AI implementation. This includes data management architecture and governance, and a scalable technology stack of tools and API. Develop the technical skills required for AI implementation and assess the balance between automated AI prediction and necessary human judgment across the AI value chain. This ensures a sustainable and efficient operating model with clear processes for long-term integration.



6. Change Management

Purpose: Align the organization’s culture, structure, and skills with AI adoption.

 

Successful AI integration requires not just working technology, but also organizational change. Develop teams, foster cultural change, and provide broad training in data literacy. In parallel, leadership development and the appropriate ecosystem management are critical to embracing AI adoption across the organization and its stakeholders.


7. Risk Management

Purpose: Prepare the identification and mitigation of all risks associated with AI adoption.

In order to actively address ethical, regulatory, reputational, and security risks that may arise during AI implementation, organizations must prepare a risk management framework. Develop mitigation measures to identify and manage risks and ensure that AI initiatives are aligned with the organization’s values and compliance requirements. This step not only protects the organization from potential liabilities and builds trust with stakeholders, it also ensures the socially beneficial use of AI.



8. Ongoing Re-Evaluation
Purpose: Prepare to adapt the AI strategy to an evolving landscape.

 

AI is a rapidly changing playground - and all organizations must continuously re-evaluate their strategies. This final step develops operating rules to reassess business goals, monitor internal developments, analyze shifts in technology, and track changes in organizational competencies. When implemented with sufficient care, regular re-evaluation ensures that the AI strategy remains relevant and impactful over time.


Conclusion: Embracing the AI Revolution

Developing an effective AI strategy is not just about using a new technology; it's about reimagining your entire business for an AI-driven world. As we navigate the uncertainty of technological change, the organizations that will benefit most are the ones that view AI not just as a tool for individual tasks, but as a transformative force capable of reshaping their business landscape.

By taking a comprehensive approach to AI strategy - from vision development to implementation and ongoing adaptation – we help organizations manage the AI revolution, drive innovation, and create a long-term value.



Sources: 

Agrawal, A., Gans, J., & Goldfarb, A. (2022a). Power and Prediction - The Disruptive Economics of Artificial Intelligence. Boston, MA: Harvard Business Review Press.

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IBM, 2023: How to build a successful AI strategy. Retrieved 17 Feb 2025 from https://www.ibm.com/think/insights/artificial-intelligence-strategy 

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PWC: 2025 AI Business Predictions. Retrieved 17 Feb 2025 from https://www.pwc.com/us/en/tech-effect/ai-analytics/ai-predictions.html#your-ai-strategy-will-put-you-ahead--or-make-it-hard-to-ever-catch-up 

Stanford University Human Centered Artificial Intelligence, 2024: The AI Index Report. Retrieved 17 Feb 2025 from https://aiindex.stanford.edu/report/

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